Sample Needs Analysis #2

The trouble with the following needs analysis is that it comes across more like a marketing survey. You will want to find out this type of information. But first, your needs analysis should show your expertise and make the prospect think more deeply about their situation. Question #1 falls into the marketing area. Question #2 moves a bit more towards needs but “interest” is a vague approach. Question #3 is a more direct self-assessment of needs. What's missing is a USP, a unique perspective, reflected in the questions.