How Consultants Learn to Like Personal Selling

     The biggest obstacle to promoting consulting services to new customers is often your own resistance to the idea of selling. Yes, S-E-L-L is a four-letter word. But it's not something you should be ashamed of. Few people want to grow up and be salespeople. The images of the used-car salesman or the retailer unloading inventory on customers are negative ones. Those are cases where salespeople have their own best interests at heart, not the clients'.